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internet marketing ezine >
Tips for choosing the right SEO company
Discover common tricks and techniques
used by many search engine optimization services that will not only make you waste money but also can get your site into trouble
with the search engines AND how you can save yourself from pitfalls.
from: Guido W. Stiehle (TheJungleMarketer)
to: online business owners and internet marketers.
Dear Business Friend,
before you decide which SEO company you want to deal with, let me show you a few
tricks used by some of them to rip you off.
Please read this short letter carefully as I will provide you with valuable tips for choosing
the right search engine optimization company and get the best results for your investment.
note: the examples are taken from some of the top results for the term "search engine optimization".
1) the truth about search engine submission:
I see services charging from 30 to 50 $ for a single URL submission to thousands of search engines. Here´s what one
of them says:
"We can submit your website to more than 75,000 search engines, directories and links pages."
1 URL Submission - $24.95
Fact is that there´s only about half a dozen of important directories and search engines and it costs
nothing to submit your site to these. Heck - you don´t even have to submit your site to one single SE
as they are automatically searching the web for new sites.
The only thing you get from this mass submission is a huge amount of junkmail from the owners of the
smaller search engines and directories.
Now this is even worse: the same company offers to submit your site every month:
1 URL Submission - Monthly for 1 Year - $189.95 !!
There´s absolutely no need for more than one submission - a complete waste of money ! It won´t get your website penalized like
some people try to make you believe, but it also doesn´t give you any benefit.
my recommendation: RUN away from companies offering mass SE submission.
2) the truth about guaranteed listings:
Now this is a really weird guarantee. "Listing" means that your site is listed somewhere
within the search results, but where ? You won´t get a lot of business when your web pages are
buried under thousands or millions of search results.
Your site must be on the first page, i.e. within the top 10.
A serious search engine optimization company won´t offer you "guaranteed listings", so stay away from services
offering this kind of guarantee.
3) the truth about guaranteed top 10 rankings:
Basically, what you need and want is your website ranking within the top 10 results for keyphrases related to your website.
That´s where it gets a little bit tricky to distinguish the top companies from the medium or low quality
(although ethical) services.
Let´s take a closer look at some results of two companies, used by them to prove that their service is great.
One of them claims:
"We guarantee:
your site will appear in the first page of Google search results within 90 days of being published for the
single keyword it is search engine optimized for."
keyphrases they use as success examples:
reciprocal link software
t1 competition
vodka drinks
I conducted a time consuming in-depth research on those keyphrases to find out how many people
searched for them in the last 60 days and how many competing web pages there are on Google (i.e. direct competitors =
# of results when searching the phrases with quotation marks).
This is what I found:
| keyphrase |
competing pages |
# of searches (last 60 days) |
|---|
| reciprocal link software |
455 |
none |
| t1 competition |
55 |
none |
| vodka drinks |
2950 |
166 |
Another company listed the following success examples (i.e. keyphrases for which they achieved top 3 rankings) as
proof of their good service:
alaska adventure travel
free christian pages
plasma welding
clinical equipment maintenance management
life insurance leads for agents
long term insurance quotes
Again, my in-depth research uncovered these results:
| keyphrase |
competing pages |
# of searches (last 60 days) |
|---|
| clinical equipment maintenance management |
122 |
none |
| free christian pages |
6 |
27 |
| long term insurance quotes |
3400 |
40 |
| alaska adventure travel |
6390 |
15 |
| life insurance leads for agents |
37000 |
7 |
| plasma welding |
4700 |
18 |
note: for my research I used the probably most accurate keyword research tool:
Wordtracker, the SEO experts´ #1 tool for
choosing the right keywords.
As you can see, most of the keyphrases are uncompetitive and unpopular.
Here´s an example for you to see how easy it is to optimize web pages and get top rankings for
medium competitive keywords fast:
By november 2003 I´ve still been a complete SEO novice. I had no clue at all how to optimize
web pages for top rankings. Yet, when a friend of mine told me how to do it I decided to give it a try.
It took me a couple of hours to work on my site and 6 weeks of waiting for Google´s spider to pick up all the changes
and then - on the 3rd of january 2004 - my site showed up at #2 for the term "internet marketing ezine"
out of 360,000+ results and #1 out of 2470 direct competitors (searching the term with quotations).
The funny thing about this is that my site had still a PR of ZERO, beating out competitors with PR of 4 and more.
What I want to tell you is:
Chose your SEO expert WISELY !
Well, I´m far away to be a SEO expert, but fortunately I know the guy who is THE EXPERT.
He´s the man who devised the KEI value (keyword effectiveness index), an index used by every SEO specialist to
determine which keywords are most profitable and worth optimizing pages for.
His name is Sumantra Roy, President of:
http://www.1stSearchRanking.com
He is one of very few who will put your site in the top 10 for popular keywords that bring you the desired
traffic to your site.
Read the case study at http://www.1stSearchRanking.com/casestudy.htm
and also what satisfied customers are saying about his service.
Pick up your phone and drop him a line to see how he can help you to get top rankings for your web site, too.
And if you are still sceptical about the results you might get, try his superior pay-per-click model first.
You wonder why this ppc model is far superior than "traditional" pay-per-click search engines like
Google Adwords, Overture, FindWhat and others?
Find it out here:
http://www.1stSearchRanking.com/ppc.htm
Oh - and just in case you´d like to try out this search engine optimization game, too:
get the free 5 day search engine master course over there.
However, I recommend you spend your time working on your site to increase your convertion rates
once the visitors start pouring in and let Sumantra´s staff do the optimization work.
WHY?
Believe me: ethical search engine optimization for competitive and popular keywords is a whole lot of hard work
and requires ongoing promotional efforts.
That´s why !
Your Partner in Success,
Guido W. Stiehle
(TheJungleMarketer)
P.S.: browse through my archive of search engine optimization lessons and pick up a few tips for boosting
your link popularity.
ethical search engine optimization - free course
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