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risk free pay per performance advertising

pay per performance search engine review

Details about the major pay per click search engines, their features and important differences between them

The purpose of this review is to show you the main benefits of the reviewed pay per performance search engines, their advantages and disadvantages and how the most important differences between them can affect the profitability of your pay per performance advertising campaign.

up to 60 $ in free pay per click traffic waiting for You - see below !

pay per performance search engine - big players

Google AdWords

ad-space: 25 characters for the title + 2 lines with 35 char. each
minimum bid per click: 5 Cents
minimum monthly spend: none
no pop-ups allowed

Advantages:
Google´s pay per performance search engine is the only one who allows advertisers to send traffic to others than their own domains, which is a big opportunity for affiliate marketers who don´t have their own websites.
Another advantage is that you can write several different ads for one keyphrase (or group of keyphrases), which gives you the ability to easily compare the performance of your ads and also improve if necessary.
Google AdWords is also the only pay per performance search engine which shows new ads within minutes (not 2-3 business days) and they´ll notify you later in case your ad doesn´t meet their guidelines.
Advanced ad positioning rewards advertisers with lower costs for relevant ads. The cost per click and the placement of your ad not only depend on the amount you bid compared to other advertisers, but also on the click-through rate (performance) of your ad. So you can actually get a higher placement for less cost than your competitors.
As Google gets about 35-40% of all search requests, you can count with a good amount of targeted website traffic.
A unique feature is the daily maximum amount you want to spend per campaign, that you can set individually for each pay per performance advertising campaign.
Google differentiates between singulars, plurals and misspellings.

Disadvantages:
You have very little space to describe your offer, so you should learn to become good in writing classified ads.
Lacks of a good keyword suggestion (and metrics) tool. The only keyword suggestion you get is a list of related keyphrases but without the metrics (how often the term has been searched in the past month and how many competing ads there are).
Your ad must get a minimum click-through rate of at least 0.5% or it´ll get disabled pretty fast. Well, this point can be seen as disadvantage but in the end you´ll find out that it´s to your best, because it prevents you from targeting the wrong keyphrases.
no pop-ups are allowed on the landing page.

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pay per performance search engine - the less known

Kanoodle

FindWhat

General Notes

Bonuses and Useful Resources

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