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Issue 39: The Past and Future of SEO Writing

Dear Colleague,

have you ever tried to attract more visitors from search engines by writing and publishing keyword focused articles?

Actually, I don´t write many articles myself, most articles are written for me by ghostwriters. But it doesn´t matter if you are hiring ghostwriters or writing yourself. If you want your articles to do well in the search engines, you or your ghostwriter must know how to create the perfect article.

In order to give you an edge over other internet marketers, I´ll tell you today how SEO articles used to be written in the past and how they should be written today.

This is how it used to be done:

After a keyword research at Wordtracker, I got a list of thousands of keyphrases. Then, I filtered the list for long keyphrases with few competing pages and a reasonable search count.

The next step was to select between 20 and 50 keyphrases and write one article for each keyphrase, trying to optimize each article to rank well for the given phrase.

How an article used to be optimized in the past (this is how many SEO ghostwriters and internet marketers still do it):

– keyphrase in the title
– keyphrase once or twice in the opening paragraph
– keyphrase again in the middle and once towards the bottom

Unfortunately, repeating the exact keyphrase several times throughout the article doesn´t work anymore to optimize an article. And in many cases, an article like that doesn´t read well. Though it might be unique (remember: uniqueness is one important criteria for an article to do well in the search engines), it´s still a poor article.

The future of writing seo articles:

Well, this future has already begun some time ago, when major search engines started to apply “latent semantic indexing” to their algorithms. LSI or LSA (latent semantic analysis) is quite an old technology – patented in 1988.

Simply put, a search engine that applies this technology doesn´t only look for words that make up the keyphrase for which an article is written, but also looks for other words that are closely related to the topic.

For example: in an article about “professional tooth whitening”, closely related words would be:

– bleaching
– zoom
– teeth
– dental
– gel
– kit
– laser

Though they do not directly appear in the keyphrase, these words are relevant to the topic of “professional tooth whitening” and therefore, a search engine which uses LSI in its algorithm will give an article containing those related words a better ranking than a poorly written seo article focusing mainly on the primary keyphrase.

I have a short PDF report for you that talks about the advantages of writing quality articles and compares the quality of the content on webpages that rank well and those that rank poorly for the same keyphrases. You can read it online or download it here:

The Past and Future of Affiliate Marketing

You will notice that writing quality content is pretty easy for you if you know well the topic you write about. Because when you naturally write an article about something you know well, many of those secondary words will be automatically included.

But what about your ghostwriters or articles about topics you don´t know well enough?

Many ghostwriters do a little bit of research on the topics they are not familiar with before they write your articles, but most of them will still try to optimize their articles around primary keyphrases. If you hire ghostwriters, there´s a great tool you can use to analyse the ghost-written articles for their quality and easily improve them – Dr. Andrew William´s “Fat Content Creator“.

“Fat Content Creator” is a great article writing software with many built-in tools that help you to improve ghost-written articles and write high quality articles from scratch by yourself even on topics you don´t know much about.

In combination with Andy´s “Internet Search Browser”, a compact information research browser, writing quality articles has become quite easy.

Both tools are included in Andy´s brand new “Creating Fat Content” course. I bought the course during pre-release and I recommend you get your hands on this course and the tools.

The manual teaches you step by step with specific examples how to use both tools to find the right “theme words” related to your article topics and create articles that can rank well for not only one but many different keyphrases.

Check it out here:

Creating Fat Content Course

Now it´s time to put the tools to a test. I have some fresh ghostwritten articles for a brand new site. First, I´m going to check their “quality score” with Andy´s “Fat Content Creator“. Gonna post the articles then unchanged to the new site and promote to get the site indexed.

Once indexed, I´ll pick out one or more keyword focused articles and see where they stand in Google, analyse the competition and see what I need to move to the top. You know, writing the perfect article is only one thing you need to make it to the top. In a competitive niche, we also need enough incoming links.

I hope to have some good results for you in one of the coming newsletters. Talk to you soon again.

best regards,

Guido W. Stiehle


  1. Comment by Cliff

    Hi Guido,

    Very helpful. Thank you!


  2. Comment by andrew goulding

    I agree. Andy’s products are always full of great content and/or value but unfortunately a little dull for my taste. If you can get beyond that hurdle, you won’t go wrong.


  3. Comment by Alex C

    Hi Guido, I just read Dr Andy’s Fat Content Course. Although his sales pitch seems logical (like literally all sales letters!), its kinda tough whether to buy it or not because the price tag is quite hefty. So I would love to hear/read about the results you have been getting after implementing Fat Content Course’s techniques into your websites. A look at YOUR results would be awesome in gauging the effectiveness of the Fat Content Course.

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