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Issue 33: SEO, blogging experiment and PLR

Dear reader,

welcome to issue no. 33 of TheJungleMarketerīs internet marketing newsletter. While you are reading this newsletter, Iīm already heading for Berlin (Germanyīs capital) with my family. Weīre going to spend an extended week-end there (ītil thursday, October 3) visiting my brother who recently moved to the capital (For a musician like him, Berlin has a lot more to offer than a “boring” small town in the South of Germany).

Gonna take some pictures and post them to my blog(s).

These are the topics of todayīs newsletter issue:

1) Update on the first blogging live experiment

2) Long vs. short URLs or: The (un)importance of keywords in URLs

3) Building niche sites and networks with WordPress

4) PLR content: can it be used to build profitable sites?


1) Update on Blogging Experiment 1

If you are new to my newsletter or donīt remember what this live experiment is about, read the last private posts starting from August 2006 on my blog. Use the following password to access these protected posts:

## REMOVED ## (for subscribers only)

2) SEO: The (un)importance of keywords in URLs

Thereīs an interesting study by WebCEO about how the presence of keywords in URLs can affect the rankings of your webpages.

Do keywords in url influence your SE ranking?

This study is already two years old but if you do a quick check on Google you will quickly find out that the results are still valid. For all the keyphrases that Iīm searching at Google, I find that almost none of the resulting webpages have ALL the single words of the keyphrase in their URLs. I also find that many of the results DO have the complete keyphrase in the title though.

It seems to me that the HTML title tag of a page is still a very important factor to consider when optimizing a webpage for good rankings. And possibly, placing too many keywords in URLs might trigger the search enginesī spam filters.

But why the heck do I bring this topic here?

Let me ask you two questions:

Do you have a WordPress blog ? Does your quality blog raise red flags at Google just like an ordinary junk site creator like TrafficEqualizer would?

Letīs take a look at the anatomy of a junk page which is built based on a keyphrase. A junk page usually has the exact same keyphrase at least …

in the URL (!)
in the TITLE tag
as the H1 heading
as the anchor text pointing to the page

Easy for the search engines to detect and drop such kind of webpage in their results, isnīt it?

Now, letīs take a look at the anatomy of a common WordPress page, having the most commonly used permalinks option (date and post title) enabled. If you are writing a keyphrase focused article, you would use the keyphrase in the article title, right?

So, here is what happens: The title of your blog post with the keyphrase in it will be used …

in the URL (permalink) (!)
in or as TITLE tag
as H1 heading (or H2 – depends on your theme)
as anchor text pointing to the postīs single page

Ouch!! Does that look to you like the search engine algorithms might confuse your quality blog pages with junksite creator pages?

Possibly yes.

Fortunately, you can easily improve your WordPress blog in order to avoid the above scenario. It envolves a couple of different steps. Gonna show you next week – in detail. Thanks in advance for your patience, I hope you understand that I canīt explain everything in one single newsletter issue.

3) Building niche sites and networks with WordPress

I have talked about the advantages of using WordPress over traditional HTML editors to build websites in a past newsletter. You can create well structured and search engine optimized niche sites and take advantage of additional traffic streams that only a weblog has.

Iīve just started 3 months ago to build niche site networks with WordPress and Iīm still trying to find more ways to improve the system to make it faster and easier to build the sites.

The whole site building and initial website promotion process involves the following steps:

– identifying possibly profitable niches
– conducting keyword research
– register domain names
– configure domains, create e-mail addresses, databases
– install and configure WP and other scripts (CaRP, …)
– create header graphic, edit WP theme
– write and post content
– promote the site(s) and get them indexed via blog directories
and article submission.
– When indexed – insert AdSense code to start earning money.
– submit more articles to article directories to increase site
traffic, backlinks and AdSense profits

To save a bunch of time, itīs good to do these things in batches, i.e. instead of doing all the steps for only one domain / website at a time, you can do it for 5 or 10 websites.

I donīt know how large you want to grow your network of mini-sites. My goal is to reach 100 sites with a minimum revenue of 50$ per month for each of them. No – not just AdSense.

If you are doing all on your own, you shouldnīt target more than 100 sites, 50 is also a good goal. Some AdSense gurus and their followers seem only to be cranking out large numbers of content sites and never promote them really. I think itīs better to build a small network and once the network is built, invest your time in rotating through the sites and keep adding content to them, submit more articles and maybe even do some quality link exchanges.

And of course, you should always go beyond AdSense. If AdSense is the only revenue stream of your websites, youīre leaving money on the table.

Enough theory talk. You want to see a real live example. Well, that brings us to our next live experiment – the “WordPress niche site networks” experiment.

I decided to let you actually see a portion of my sites and show you what Iīm doing and how the sites are doing. Iīll tell you how much time and money I spend in content creation and website promotion and also how much money I earn from these sites. You will be witnessing the growth of these sites right from the beginning, hence you will also see what Iīll be doing to add more revenue streams in addition to AdSense.

The 5 websites are all about nutrition and weight loss. It took me 10 days (working 2 hours per day) to register the sites, install the blogs, post the content, write articles and promote the sites. Yesterday I have submitted them to blog directories and today I have submitted three articles to 6 different article directories. Now Iīm waiting to get them indexed.

In the coming weeks Iīll post updates to this experiment into the private section of my blog, so you can always see how the sites are making progress.

BTW – there arenīt many posts yet. I have posted a lot of articles and recipes with future timestamps (ītil december) in order to make the sites grow continuously on auto-pilot. As mentioned in a past issue, Iīm using the Post Schedule Ping Optimizer to supress pings and to send pings only when a post actually appears live on the blog. As of writing this newsletter, you can still get this plugin for free.

4) Private Label Rights (PLR) content: can it be used to build profitable sites?

Over the past two years, I have been a member of various different private label rights (products and articles) membership sites and I have a lot of PLR material collecting virtual dust on my computerīs hard drive.

The one concern that many people have with private label rights content is that usually way too many – usually in the thousands – other people have the same rights to the same content.

So, if thousands of people are publishing the same articles and trying to sell the same ebooks – how can anyone still make money with PLR content?

I have noticed a recent boom in PLR offers, especially PLR articles and a few of my subscribers told me they didnīt have much success with PLR articles. Well, I believe that if you only do what you are lured into doing by the sales letters of these PLR offers – i.e. taking the content and pasting it “as is” on your websites, you wonīt make those desired “piles of cash”.

Itīs always a good idea to invest some time and modify the PLR content to make it unique to you. If you donīt plan to modify the articles, why do you spend money to purchase the rights to do so ? You could as well reprint other peopleīs articles from article directories.

Heck, if you just reprint other peopleīs articles on your website but also have additional unique snippets of content on the webpages where the articles reside, I bet youīd be doing better than those lazy guys and gals who just publish the ready-made PLR sites “as is” from their “AdSense Templates” membership.

To answer the question – “Can I create profitable sites with PLR content?” – letīs simply see how the 5 sites from the above new live experiment will be doing.

Guess what – they are purely based on PLR content! Aah, it was long overdue to wipe away the dust and get the stuff out there.

Of course, I DID invest some time and rewrite a few things and also combine content from different PLR articles / e-books that I bought from different places.

Thatīs it for today. Talk to you again next week and I wish you a relaxed week-end.

Best Regards,

Guido W. Stiehle


  1. Comment by Brian

    Nice work on your article. How does one find the best blog directories and submit ones blog, and are there any specific article directories to consider for blogs only, or are all article directories game? Thank you.

  2. Comment by article dude

    I have also experimented with PLR content and I have come to my own conclusion that by the time I rewrite the plr I might as well write my own article from scratch and it’ll be just as good for the search engines. But for visitor’s stickiness it might work better as my own articles will let my own personality come through and it makes it for a less boring read than just coldly rewriting plr stuff.
    To the guy above me, why not just searh google for “best blog directories” including the quotes.

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