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issue 31: web traffic, blogging, tag and ping review

A warm welcome to all new subscribers who joined us since the last newsletter. These days are very unproductive for me, Iīm almost only caring about customer support and answering e-mails of my subscribers. You know, thereīs currently the FIFA world cup going on and Iīm watching more soccer matches than I thought I would.

Next month, Iīll be on holiday with my family for three weeks and I thank you in advance for your patience – Iīll try to connect to the internet at least two times per week to answer your e-mails.

Today, you are about to get the third lesson in the web traffic mini-course series which is about link building. You probably think itīs just another lesson about exchanging links and building a reciprocal link directory. That would be really boring. In fact, I think reciprocal linking has been covered well enough, so I focused this lesson on link building techniques that you might not have thought of yet.

Hope you enjoy it.

Todayīs topics:

1) Traffic Lesson 3: Link Building

2) Tag and Ping Review

3) Ping Optimizer Plugin for WordPress

4) Title tag variations for your WordPress theme

5) Starting a new live experiment


1) Traffic Lesson 3: Link Building

Links are the most important thing to get traffic. Without links, internet users wonīt be able to find your websites. In the past two website traffic lessons, youīve already learned three ways to get links to your site:

– getting a blog listed in the feed and blog directories
– submitting articles to article directories
– participate in forums

In addition to receiving direct traffic from all the links to your site, some of these links are also recognized by the major search engines and count as “votes” for your site, thus improving the rankings of your webpages and generating additional traffic for you.

So, how can you get more links pointing to your websites ?

Here are some ways that you might not have thought about yet:

Wikipedia and other Wikis:

A “Wiki” is a type of website that allows users to add, remove, or otherwise edit and change most content very quickly and easily, sometimes without the need for registration. is the largest encyclopedia written and edited by internet users, with over 3 million articles in 10 different languages. Wikipedia has high PR subpages and is currently the 17th (!) most visited website (according to Alexa).

Almost every article on Wikipedia has external links to useful resources about the given topic. If you have something valuable on your site that deserves being included in the article, you can simply add a link to the relevant page of your site by editing the article.

To learn how to edit existing articles or write new articles on Wikipedia, visit

There are many other wikis on the internet that you can edit and also include your links inside the articles. To find wikis targeted to your niche, do a search for “wiki” and your main keywords or try to find one in this directory:

Here is another general interest, frequently visited wiki:

The WordPress Codex

The documentation for the blogging script WordPress is just another Wiki, i.e. the whole documentation is written by WordPress users. So, if you have a useful resource for WordPress users or a tutorial that explains a certain task, you can easily add a link to a relevant page on the WordPress Codex.

If you have a custom plugin, you can add a link to the plugin page. Or if you have designed a WordPress theme and like to give it away, you can add a link to the themes page. In the past two months, Iīve got around 4000 visitors from the links to my SEO themes alone and hundreds of new subscribers.

Your own network

By now, you have already seen how easy it is to launch a new website with a blog and get quite a lot of backlinks to your site only with article submissions and the submission of your blog to the feed directories.

So why not create a network of mini-sites that all link back to your main site ? You can easily and quickly launch 10 or 20 mini content websites with 20-50 pages each and link them all to your main website.

However, you need to be careful because you donīt want the search engines to be able to detect your network, i.e. you donīt want them to know that YOU own all these sites.

To “camouflage” your network, you could do the following:

– make the registration of your mini-site domain names private

– spread your mini-site network over several hosting accounts to have them on different C class IPs

– donīt use the exact same names for CSS classes and IDs in all the stylesheets for the different mini-sites to avoid fingerprinting.

– for the blogs, use different themes

To recoup the expenses for hosting and domain name registration, include some kind of contextual advertising on the sites, affiliate links or sell text link ads.

You could also include AdSense, but then Google would be able to recognize that the network is yours. I donīt know if they actually do check that, but itīs just too easy.

Tagging / Social Bookmarking

Social Bookmarking is already around for years but only the release of the “tag and ping” course has created a big stir.

I wonīt go into details here, instead I recommend you read the short PDF report (9 pages) Tagging For Traffic, that answers these questions:

What is tagging ?
What is social bookmarking ?
Why should I use tags ?


2) Tag and Ping Review

Okay, youīve been bombarded with e-mails about the latest hot infoproduct “tag and ping”, too. Before its launch, Iīve received a free copy for review and I must honestly say that I wouldnīt buy it for that price.

The best thing that I have learned is how you can launch a new infoproduct to get many sales in a short time and that obviously hype still works well.

First: many big players in the internet business niche obviously tend to push only those offers to their readers that promise fat commissions fast. So, if you want to get those people as JV partners, you need to over-price your product.

Second: before you launch your product, you need a pre-launch phase to create a big buzz about it. During this phase, your JV partners announce your product and send you tons of leads to your product announcement list.

Third: when you launch your product, offer a huge discount for the first few days or x number of copies.

Now, back to the product (tag and ping):

The sales page makes me laugh and the quickest way to get me click away from a sales page is a headline full of hype:

“… Cracks The Secret Code To Instant, Unlimited Supply Of PageRank 5+ Backlinks From AUTHORITY SITES …”

Yes, social bookmarking (tagging) is a great way to get many links to your site, some of these links MIGHT even reside on high PR pages (PR 5 or 6).

But you donīt need “tag and ping” to learn about tagging and social bookmarking. You can learn the very basics at Wikipedia.

If you prefer to learn tagging the easy step-by-step way and learn how to use social bookmarking to get more visitors to your websites, get more backlinks and improve your search engine rankings, then “tag and ping” might be right for you.

The information is well packed: in addition to a detailed info guide to tagging and social bookmarking, you also receive a quick start guide and a tag and ping blueprint which sum up the information and save you time when it comes to applying the technique.

The code snippets and plugins you receive as bonus are a great helper, too, but you can get these for free anyway, so thereīs no need to pay that price to get those.

As said, “tag and ping” is very over-priced in my opinion. And maybe itīs due to the false promises and the price of the product that some people already are abusing the “system” and tagging as much as they can – way more than they should.

You need to be careful and ethically apply this “system”, otherwise you might get banned from the social bookmarking sites, just like spam blogs are banned from pinging the feed directories.

Fortunately, thereīs another course that teaches you the same things and it costs only $ 47 – the book is called: Tagging Secrets ( by Lisa Ginger )

I just bought it to review it for you and I recommend it as affordable alternative to “tag and ping” to everybody who wants an easy guide to learn about the benefits of social bookmarking.

Lisa goes beyond teaching you how to tag your webpages and blog posts to get your pages listed on the social bookmarking sites.

She also gives you a couple of hints and ideas for using social bookmarking sites to find hot topics for info products, how to research the demand in your niche market, how you can dominate certain tag pages and benefit from the massive amount of search engine traffic that the popular social bookmarking sites get.

You will also find out why social bookmarking might become a crucial factor in SEO and why you need to start using it today. This part is a real eye-opener.

Buy Tagging Secrets.


3) New Autopost Ping Optimizer Plugin for WordPress

A friend and fellow business colleague has just released a great plugin for WordPress users. Itīs called the “post schedule ping optimizer”. Itīs a very important plugin for everybody who wants to post a series of articles on autopilot.

Post Schedule Ping Optimizer does several jobs to care about your pings being sent at the right time:


It does the same as “smart update pinger” used to do for WP 1.5 – it overrides the default ping settings in WordPress in a way that your blog only sends a ping to the update services when you publish a new post – not when you make changes to an existing one.


Post Schedule Ping Optimizer also suppresses pinging when you publish a new post with a future time stamp. Usually, WordPress would send out the ping right away although the post is not yet visible on your blog. In response to the ping, the update services will come and spider your blog for the new content just to find out that there is actually nothing new.

You donīt want that – do you ?


Only when a post with a future timestamp actually appears live on your blog, Post Schedule Ping Optimizer will see that and send out the ping for this post ( You will need to create a cronjob for this task ).

With this new plugin installed, you can now submit a bunch of articles to your blogīs database on the same day and edit the timestamps in such a way that your articles are automatically published over a certain period of time, without risking your blog being classified as ping spammer.

I recommend you get this plugin now – itīs (still) free. Installation instructions are included in the download file.


4) Title tag variations for your WordPress theme

One fellow user of my blogging video tutorial told me that the <title> tag in my SEO themes could be better – heīs right.

Until now, Iīve just been using the most simple WordPress template tag for the <title>:

<title><?php wp_title(); ?></title>

Unfortunately, the above tag only inserts a postīs title in the <title> tag on individual pages. On the blog homepage and the category index pages, the URLs show up as page title.

As the <title> tag is an important tag for SEO – its content is used in the search engine listings – it should be made up a little bit better.

For example: I want to have the name of my blog (as specified in WP Options >> General ) to be used as <title> tag on the homepage of my blog and I also want to include a categoryīs name in the <title> tag of each category index page. So I could use:

<title><?php bloginfo(‘name’); wp_title(); ?></title>

The only problem with the above code is that on individual pages, my blogīs name AND the category name AND the postīs full title are included in the pageīs <title> – this could become quite too long for a <title> tag.

I decided that I wanted only my blogīs name as <title> for the homepage, the blog name plus the category name as <title> on the category index pages and only the postīs title as <title> on single pages.

<title><?php if ( is_single() ) { wp_title(); } else { bloginfo(‘name’); wp_title(); }?></title>

If you want to use any other text instead of your blogīs name in the <title>, then you could use the following code:

<title><?php if ( is_single() ) { wp_title(); } else { ?> ANY TEXT YOU LIKE <?php wp_title(); } ?></title>

If you have very long titles for your blog posts and you want to shorten the <title> tag, you could even use the post slug instead of the postīs title (in case no post slug is defined, the entire title will be used alternatively).

<title><?php if ( is_single() ) { echo str_replace(“-“,” “,$post->post_name); } else { bloginfo(‘name’); wp_title(); }?></title>

And finally, the option I like best:

Blog name on the homepage,
Blog name plus category name on category index pages,
“Blog Archive >>” (or another text of your choice) plus the post slug on single pages.

<title><?php if ( is_single() ) { ?> Blog Archive » <?php echo str_replace(“-“,” “,$post->post_name); } else { bloginfo(‘name’); wp_title(); }?></title>

To make the changes to your theme, simply log into your blogīs admin panel, go to ” Presentation >> Theme Editor ” and load the “Header” template into the editor.

Search for the HTML title tag ( <title> …… </title> ) and replace it with the option that you like most. Save the header template and view your blog to see if you got the desired results.


5) Starting a new live experiment

Iīve read it quite often: user generated content is the way to go if you want to create a popular website with ease in order to generate a lot of traffic and revenue from AdSense or product sales (affiliate products or your own).

Iīm curious how easy or hard it is to get other people to create content. Sure, there are many examples of popular sites with user-generated content. Forums, dating sites, myspace, amazon, … but I want to experiment something different.

I know people like forums, but instead of starting a forum, I want to see if I can use WordPress to create a forum-like community.

Here is what Iīm going to do:

1) Register a new domain in a popular niche in which I believe many people are willing to share their knowledge and tips and discuss with others.

2) Install a WordPress blog and set it up so that users can register and post articles – just like they would do in a forum. Other visitors would be able to leave comments without having to register first (the “Akismet” plugin will hopefully save me well enough from comment spam)

3) Have a couple of articles ghostwritten at Elance and submit them to the new blog to get it started.

4) Submit the blog to the most important directories

5) Add AdSense to the WP theme – Iīll be using a modified version of my 3 column SEO theme and include two more plugins – one for the social bookmarking links and another for the RSS subscription buttons, to make it easy for visitors to bookmark my blog and subscribe to its RSS feeds.

I will record every step I take and keep you up to date with all the results: traffic, revenues, how I get users (if any) to contribute, time and money spent for website development / advertising / maintainence, etc …

It will either become a huge success or stay a mediocre site that makes only a few bucks per day – weīll see.

All the updates of this new live experiment will be posted into a subcategory of the private posts section on my blog. The password to access all these posts is:

## REMOVED ## ( subscribe to get access )

Iīm wishing you a wonderful weekend.

Talk to you again when Iīm back from holiday.

Greetings from Germany,

Guido W. Stiehle

1 Comment »

  1. Comment by Danila

    looks like something missing in this article

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