avoiding dublicate content mirroring

Newsletter Issue # 23

Dear Reader,

a warm welcome to all new subscribers who joined us this month.

I must honestly admit that I have been extremely lazy this month.
Not sure where this lack of motivation to work came from, but
I think it was only that I wanted to fully enjoy the last warm
days this year (for us living in Germany).

This month I started working on a website design / html tutorial
but then I realized that I needed to do another one first -
a blogging tutorial.

Remember - we´ve been talking about the benefits of blogs and how
a blog helps you to get your website indexed fast in the search
engines. And it´s extremely easy to publish new content to your site
when you have a blog.

While it´s easy to intall the free blogging software Wordpress on
your site, there are many things that will cost you a lot of time,
such as choosing a good template for your blog and finding the right
plugins to make your blog more search engine friendly, to add
advertisements, etc …

So the main purpose of this tutorial will be to safe you a lot
of your precious time. The videos will show you how to install
Wordpress on your site and the basic configurations you should
make to your blog. You´ll also get a lot of great templates and
plugins that work.

Hint: some plugins need special tags within the templates and
if you are not technically minded, you´d waste a lot of time to
find out how to modify your templates. But don´t worry -
this will be all done for you.

I promise to have the tutorial ready next Friday - so stay tuned
and carefully watch your emails.

Today, I only want to give you a quick tip how you can avoid
the problems of duplicate content and “content mirroring” when you
publish other people´s articles on your site and also when you
distribute your articles to other webmasters.

Enjoy !

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How to avoid content mirroring and dublicate content

Two techniques have become very popular in the field of website
promotion and traffic generation with articles:

1) writing articles for distribution in order to get free
publicity and backlinks to your website and

2) using other people´s articles to increase the number of
webpages on your own site to get more search engine traffic.

But both techniques also create two effects that search engines
don´t like: content mirroring and duplicate content.

The two terms define almost the same thing, mirrored content is
duplicate content, too, but I´m going to use them to distinguish
two different situations.

First, you are writing articles and distribute them to other
webmasters, ezine publishers, article directories, etc …
hoping that your articles get published on other people´s
websites, thus improving the link popularity of your own website.

The problem is that if you publish the same article on your
website, too, all the other websites would be mirroring your
article and therefore search engines (especially Google) would
not value these backlinks as much as they could.

To solve this problem you can do two things:

1)
Do not publish the same article you distribute to others
on your own website.

2) ( better option )
Create two different versions of the same article, one that you can
publish on your own site and the other one for distribution. You could
for example use different expressions and reformulate some phrases.
There´s often a lot of different ways to say the same thing. And if
your article includes a list of tips, like X ways to do this or that,
then you could simply change the order in which you list each tip.

Second, you are using other people´s articles to create more content
for your website. As you are not the only one in this game, there´ll
be soon hundreds or thousands of webpages on the net that all contain
the same content - another thing the search engines don´t like.

Sure, you are not allowed to make changes to other people´s articles
so what can you do to make the content of an article unique on your
site without modifying the article ?

The trick is not only to add content before and after an article but
also inside an article in a way that does not interfere with the
article itself.

I´ve just implemented this technique in a long article that you
can see here: article: submitting your site to the open directory

Scrolling down the page you will notice three dashed boxes with
additional content - directory submission tip, #1 seo software
and seo news. Although the content is visually set apart from
the article, inside the html code it is mixed with the article´s
content, thus making the page unique for the search engines.

I´ve read that about 25 - 30 % of difference in the content of
a webpage is enough to be unique in the eyes of the search engines.

To create these boxes, you can use the html element “DIV” and add
some CSS styles information to modify border color, border style,
width, text flow, etc …

Here´s the code you can use, simply place it within the
articles on your site and change the border, width and other
styles values to whatever you like:

1) text floating on the left side, dashed border:

<div style="width: 300px; border: 1px dashed #333366; float: right; padding: 5px; margin: 5px">
<p>
Your content here
</p>
</div>

2) text floating on the right side, solid border:

<div style="width: 300px; border: 1px solid #333366; float: left; padding: 5px; margin: 5px">
<p>
Your content here
</p>
</div>

There are many different things you can use as content, except
Google AdSense - because this is javascript and not search engine
friendly content.

- RSS newsfeeds
- Amazon product feeds
- quick tips, notes, hints that complement the article
- a featured product link and a short review
- links - with descriptions - to other important pages of your site
- blocks of text link advertisements

If you don´t know how to add RSS newsfeeds and Amazon product feeds
to your website, I´ve created a video tutorial that shows you how:
RSS feeds syndication tutorial

A profitable idea is to sell text link advertisements for a
small monthly / yearly fee and place a block of 5 ads in the upper
third of each article. You could use the same ad block in many
articles and change the order in which the links and their
descriptions appear to make your content even more unique.

To sell text link ads, simply place an auction at LinkAdage

Be creative ! See if you can come up with more ideas.

Well, that´s it for today. I hope you liked today´s issue
and wish you a great weekend !

Truely Yours,

Guido
TheJungleMarketer