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Using 3rd Party Email Lists to Promote Your Business
By Kevin Nunley
http://www.DrNunley.com
Nothing sells on the Internet like your own in-house email list
of dedicated subscribers. But what if you don't have your own
list and have no intention of developing one? Good 3rd party
email lists can be the answer.
Rather than spending years and thousands to build a list, you can
start promoting NOW to a carefully chosen group of prospects who
are intensely interested in your product or service. Ka-ching!
Done right, marketing to a fine 3rd party list is pure gold.
But watch out. There are a lot of lists that seem and are just
too good to be true. For every person who tells me about their
positive experience with 3rd party lists, I hear from nine who
got sucked into a bad deal that netted them no response and, in
some cases, got their web site taken down. It's pays to know the
territory before you jump in.
Third party lists are widely available. You can find everything
from cheap "safe" lists to expensive, highly-targeted, true opt-
in addresses.
Watch out for anybody who says their list comes from "public
sources" or "all problem addresses have been removed" or is
offering to send to millions for a low price. These are usually
spam lists. New studies show the general public HATES spam.
They don't just dislike spam like they dislike sales calls at
dinner time--they detest spam. It's no wonder spam lists pull
almost NO response.
Instead, find 3rd party list providers who appear serious about
delivering true opt-in addresses. Insist on talking with a human
who will be immediately forthright and candid about where their
addresses come from. If you sense any attempt to sugarcoat or
hide the source of addresses, excuse yourself and call the next
company.
Al Bredenburg, one of the Net's longtime email experts, offers a
fine database of legit 3rd party list providers. See
http://www.EmailResults.com.
At the end of the day, you may want to opt for advertising in
email newsletters. To my mind, they are the ultimate 3rd party
list. Newsletters have audiences interested in specific topics
and their following is loyal and attentive. The price of
advertising in ezines is also far lower than renting opt-in
addresses.
After working with hundreds of businesses using 3rd party lists,
I've come to the opinion that finding just the right list is
important, but how you MARKET to that list is even more
essential. Even the best 3rd party list isn't going to have the
enthusiasm for you that a good in-house list would have, where
people already know and appreciate what you offer. You have to
build that familiarity with your new rented audience.
Start with a short, to-the-point message. Don't make your offer
a mystery. Tell people right up front what you are selling and
what benefits they will get. You also won't go wrong by
mentioning your price. It's just human nature to figure you can't
afford what is being offered. List the price and put those fears
to rest.
Do everything you can to get people to your web site AND to get
them to sign up for some kind of email follow-up. This can be the
start of your own in-house list or it can be an autoresponder
series of lessons, product updates, or sales letters. Only after
your list of prospects gets to know you and trust you will the
bulk of your sales begin.
Kevin Nunley writes winning sales letters, reports, and
newsletters for email marketing. See his affordable copywriting
deals at http://drnunley.com/copywriting.htm Reach him at
mailto:kev-@drnunley.com or 603-249-9519.
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Disclaimer
I accept no responsibility whatsoever for the content,
profitability or legality of any published articles or
advertisements contained within articles published on
my web pages.
And, although all of the guest articles have been selected for
their content, the publishing of such articles on this website
does NOT constitute a recommendation of the products or services
mentioned or advertised within those articles.
Be responsible! Always do Due Diligence before
responding to any offer.
If you found some information to be out-of-date, please contact
me and let me know it.
support #AT# thejunglemarketer.com
Sincerely Yours,
Guido W. Stiehle
TheJungleMarketer
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