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How to Get and Use New Longer Website Names to Promote Your Business
By Kevin Nunley
http://www.DrNunley.com
Your domain name (yourname.com) can now be 67 characters long.
Yikes I thought the first time I heard that. Many domain names
are already too long to remember, what are they going to do with
domains two and half times as long?
There turns out to be three good answers to that question:
(1) You may need a long domain to spell out your business' full
name. JimBobs-Emporium-AutoParts-CommunityCollege-and-
Pizzaria.com now has a home.
(2) You can use a well-known sentence or phrase for your domain
name. Just like the techniques country music songwriters use,
people will be able to remember your phrase.
DoesMyRingHurtYourFingerWhenYouGoOutAt Night.com
(3) You can list your most important keywords in your domain.
Search engines tend to rank sites higher if the word people are
searching with is included in the site's domain name.
This week I used the keyword method and registered:
internet-marketing-plan-website-promotion-press-release-
writer.com
Promote on Search Engines With a Long Domain
Search engines tend to list sites higher if the keyword people
search for is listed in the domain name. If you type "shortcake"
into a search engine, you will probably get sites like
shortcake.com and Lilas-shortcakes.com.
Search engines have a slight preference for domain names where
the words are set apart with dashes. It is easier for their
computers to parse the name into recognizable words.
Many savvy entrepreneurs are hurrying to register longer domain
names that include their most important search words.
I wasn't sure if the search words I would use to find my site
would be the same as the words prospects would use. Fortunately,
Overture.com has a free service that lets you type in your keyword.
It comes back with all the related keywords Goto visitors have
used including the number of times the term has been used. See
http://www.overture.com
Turns out people search a lot for internet, marketing, and
marketing plan. They also like website promotion. Of all the
things I offer, press releases are their favorite search term.
Keep in mind I won't direct customers to this site, just use it
for getting listed on search engines.
Registering Your Long Domain Name
As I write this, the usual domain registration places aren't
participating in the stampede to get long domain names.
Network Solutions who formerly was the sole registration service
isn't currently set up for the longer domains. You may have a bit
of trouble finding a place to get your big domain.
Get a list of ICANN-accredited registration firms at:
http://whois.internic.net/regist.html
The banners above and below this article will let you register
your domain with registrars.com , ICANN's arm in the United
States. They instantly granted my request for a domain name, but
getting it transferred over to my host's servers took three days
due to a flood of new registrations. Since then, Registrars has
hired several more people who handle the load.
If you are in a hurry to get your new domain set up, you will be
smart to get your DNS information from your host in advance, then
include it with your online registration application.
Kevin Nunley provides marketing advice and copy writing for
businesses and organizations. Read all his money-saving marketing
tips at http://DrNunley.com/. Reach him at kev-@drnunley.com or
603-249-9519.
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Sincerely Yours,
Guido W. Stiehle
TheJungleMarketer
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