Explode Your Sales With Order Grabbing Profit Generating Headlines
by John Colanzi
http://www.thesimplesystem.net
If there were one key to exploding your sales, it would be
your headline.
Do you know why?
Master marketers know that ninety percent of the success or
failure of your sales letter is your headline!
Just listen to what marketing legend John Caples has to say
about the almost mystical power of your headline.
"Advice to copywriters: When you are assigned to write an
ad, write a lot of headlines first. Spend hours writing
headlines or days if necessary. If you happen to think of a
headline while walking down the street or while riding the
bus, take out pencil and paper and write it down."
Why is the headline such a powerful tool?
1. It attracts the readers attention.
2. It's packed with the benefits of your offer.
3. It appeals to the readers self-interest.
4. It compels the reader to read you full offer.
If you've read this far you should be convinced of the
importance of your headline.
Our next goal is to determine what an attention grabbing
headline is.
The most important feature of your headline is it must be
believable. If your headline isn't believed by the reader
the rest of your sales offer will never even get read.
Your headline should be compact and to the point. Most good
headlines are less than 17 words.
Lastly, be sure to use quotation marks. Quotation marks have
a way of etching your headline in the readers mind.
<> What headlines make you open your email?
<> What headlines make you want to hit the delete button?
Download a copy of "Million Dollar Sales Letters." You can
get a free copy at: http://johncolanzi.com/letters.exe
Study some of the headlines used in these powerful letters.
Some of these letters have pulled in over a millions
dollars in sales.
Start a swipe file and save the best marketing letters you
receive in your emails and in publications you read off-line.
Master the art of writing powerful, attention grabbing
headlines and you'll see you sales explode.
Wishing You Success,
John Colanzi
http://www.thesimplesystem.net
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Copyright (c) John Colanzi.
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