search engine optimization and marketing newsletter issue #14, September 2004

Getting new web pages indexed fast, PPC tips: using negative keywords & ebook review.

Dear Friend,

We´re getting into a busy time of the year and you can expect many people to launch new tools and e-products, in fact I´ve been already swamped with JV offers this month.

So I´ve spent a good amount of time reviewing a few products, one review is included at the end of this letter.

But first of all - today´s topics:

1) Search Engine Optimization:
      - 3 ingredients to SEO success
      - how to get new pages indexed fast
2) Pay Per Click Advertising News and Tips
3) Questions and Answers
4) E-Book review
5) Video Tutorials

Enjoy !

Search Engine Optimization

How to get new web pages indexed fast !

Why should you care about ?

Well, my friend - guess what happens when a new product comes on the market. And it doesn´t matter if it´s an e-book, software tool, print book or "as seen on TV" type of product.

Yes - people go online to see where they can buy it and they are often also searching for more information about or reviews of the product.

So you write a keyword rich review article about it, upload it to your website and then wait about a month until some spider comes by to take notice of the new page.

Imagine if you could get your new page indexed and ranking well (as almost nobody else is targeting that keyword yet) within a day !

It´s easy - the only thing you must do is:

Train the search engine spiders to visit your site daily !

But how ?

Give them what they are always looking for: Fresh Content !

Does that mean I´ll have to change the content of all of my web pages on a daily basis ?

Yep !

Ooh No - that´s a lot of work.

Yeah - it used to be. But not anymore.

Since there is software that does the job for you, updating your website with fresh search engine friendly content has become very easy.

You might have heard about those new tools that are using RSS feeds as content sources to update your websites.

I´ve tried one of them and placed the code on three of my web pages. Checking my web logs a few days later I´ve already noticed a slight increase in spider visits and now (4 weeks later) my website´s getting already 3 times more spider visits per day than before.

A new web page with a review I wrote for the seo software tool SEOelite got indexed within a day and is already attracting 3-5 visitors daily.

However - there are still 3 things that I don´t like. Jump to my seo index page (opens in new window) and scroll down to the bottom of the page to see the tool in action. You should see 5 articles (from Yahoo´s RSS feed) displayed there.

The disadvantages of using RSS feeds as content resource are

1. You have no control over the content that is displayed on your website. It´s not your original content.
   
   
2. Your website will only get updated when there are acutally new articles available. Depending on the source, that might take up to a week or more.
   
   
3. Links to these articles are draining away your PR and your visitors, too. Often an article is designed to presell a certain product - so who closes the sales then ? Not You.

So what can we do ?

Don´t think I´ll let you hang there without giving You a solution. And the only solution I found was:

Building a content rotator software !

It´s already working on my website and you can see it in action on my homepage http://www.thejunglemarketer.com (opens in new window).

Scroll down and you´ll see two boxes (success tip of the day / auction tip of the day) with search engine friendly content that changes every day. Now I can have anything I want in any style I want and with links pointing to MY presell article pages or I might even put affiliate links into this fresh content.

And on top of that, I´m in full control over the update frequency: daily, weekly or on every page view. Here is a page that updates on every pageload. (just built for demonstration purpose) Reload it to see changes. Click here. Check the source code and you´ll see the plain text - not just a dumb java script.

I bet You wonder if and where you can get this cool piece of software for your site, right ?

SiteUpdateMagic is now available only as an exclusive bonus for customers of my RSS video tutorial.

Pay Per Click Advertising News and Tips

NEW: Overture´s Advanced Match

Overture just introduced their new "Advanced Match" option which substitutes "Phrase Match" and "Broad Match".

While this new matching feature surely facilitates managing your Overture ppc campaigns, it means on the other hand that either your advertising expenses are likely to increase or your convertion rates drop.

How that ? Let me explain:

If you were bidding on a certain keyphrase, "internet marketing" for example, then your ad used to appear (and still does) whenever someone searched for that exact keyphrase.
You also could choose to show your ad to people who were searching for phrases that contained either the phrase (phrase match, f.ex. "learn internet marketing", "internet marketing agency") or all of the words in a different order (broad match, f.ex. "marketing on the internet").

You also could individually adapt your maximum bid for every single combination of keyphrase - match type.

Obviously, the broader the match type, the more less targeted keyphrases come into play and therefore it made sense to be able to pay less for those clicks.

Now, if you choose the "Advanced Match" option, you´ll have to pay the same price per click as for the exact phrase. Sure - managing your ppc ads has become easier, but there´s always a price we have to pay for our lazyness.

Google AdWords Tip

How to build a "negative keyword" list to increase click-throughs and convertion.
At Google AdWords you have three options to define keywords.

1. [keywords] (exact keyphrase)
2. "keywords" (any search phrase that contains all keywords in the exact sequence)
3. keywords (any phrase that contains any of the words in no particular order)

Example:
When I choose AdWords to get visitors to my autoresponder review, I´d use the keyword "autoresponders" once with brackets and once with quotation marks around it.

For [autoresponders], I´ll get clicks from people who are searching for the exact word only and it would cost me about 90 Cents per click to get my ad in position 4-5.

For "autoresponders", my ad would cost only about 50 Cents per click to show up in position 4 or 5. But it´ll also be displayed for all keyphrases that include that word "autoresponders", f.ex. "free autoresponders" and other keyphrases that I don´t want to target.

Fortunately - Google gives its advertisers the possibilty to include for each ad group a list of negative keywords, which means that your ad won´t be displayed if the phrase contains these words. To add a negative keyword to your list of keyphrases you simply write the word with a dash before it, like "-free".

So in order to make the broad matched keyword more targeted, I´ll have to find out the terms that people are searching with the word "autoresponders" included and weed out those that probably won´t lead to sales.

Strategy #1 for finding negative keywords:

Type your keywords into Overture´s search term suggestion tool and browse through the list to find the phrases that you don´t want to target. Here are a few that I don´t want for "autoresponders":

Strategy #2

Check your log files: If you have a script like AdvanceLogger it´s pretty easy to see which keywords people are using to find your website. Running my "autoresponders" ad for a couple of days, I found some more phrases that I want to exclude:

autoresponder recommended leads
techie autresponder
bulletproof autoresponder
microsoft email autoresponder

so I´d add "leads", "techie", "bulletproof" and "microsoft" to the list of negative keywords for my autoresponder AdWords campaign.

Questions and Answers

I´ve been asked this month for my opinion about tools like "RankingPower" and similiar ones, which build keyword optimized web pages using a template, a list of keyphrases and the search engine results for each selected keyphrase.

First - I don´t use any of these tools (yet), but I have seen some pages ranking extremely well for their search terms and there´s no doubt that you´ll be able to increase traffic to your website.

Second - I´ve seen lots of those pages that looked like crap and if I were searching for the keyphrases used by those pages, I´d just feel annoyed. Shooting at any keyphrase to increase traffic regardless of converting those visitors into customers or leads is simply a waste of time and who knows if not some of those annoyed visitors take the time to submit these website to Google for a review.

On the other hand, there are webmasters / website owners who seem to carefully select the keyphrases they are targeting, edit the templates to match their websites designs and also add useful content to those pages.

In the SEO point of view, there´s nothing wrong with those pages, the keywords are in the right places and not stuffed somehow.

So if I would use this type of tool (I probably will in the near future), I´d take care of the following points:

• carefully select those keyphrases that will not only generate traffic but also potentially lead to sales.
• create a maximum of 30-50 pages per week in order to simulate a natural growth of my website.
• edit the templates to match my website´s design
• on the sitemaps for these pages (usually only a long list with links and no content at all) I´d add a paragraph of text between every group of 5-10 links.
• make sure the tool uses "dynamic linking" to link to the search engine listings. Otherwise you´d be draining away your PR.

Important Update: (July 2005):
Google is now paying individuals to search for low quality web sites, especially those built by the above mentioned type of tools and other automatic page generating software. I´ve seen some sites using these tools being penalized and deleted from Google´s index, but some people are still doing well with it.

I just want you to be aware of that sooner or later your website will be found, reported and penalized for using the above type of tools. So don´t use any search engine spam tools and techniques on sites you can´t afford to lose.

E-Book Review

Super Affiliates Confessions - Revealed
by Codrut Turcanu

In the beginning of August I´ve been asked to contribute to this book by answering a couple of questions about affiliate marketing. As I didn´t have enough time for this interview, I declined. But 12 other successful affiliate marketers were willing to talk about the secrets of their success.

This e-book is a 346 pages strong interview style book. Usually I don´t like very much this type of e-book and that´s why it took me about three weeks before I decided to take a look at it.

First I intended to only skim quickly over the interviews, but soon I found me hooked up on many interesting parts, some great snippets of information and valuable tips. The follosing are some of my favorite parts:

Interview #3 with Andrew Henry includes great tips for marketing on forums, how to establish business relationships and a few seo tips.

In Interview #4, Anne Ahira reveals their secrets for being unique and the really smart technique she used to promote an online service (She´d better had kept this a secret).

Interview #5: Brian Kumar talks about his pay per click advertising tactics and his "ultimate business modell".

In Interview #10 with Jeff Mulligan you´ll learn how to use interviews to pre-sell products and how to make sure these reports always generate sales (Gonna use this tactic soon). Jeff also teaches how to write emails that lead to sales and finally gives a great tip for finding niches.

And in Interview #12, Willie Crawford explains how to profit from forums and articles (see the article that got him 2000 subscribers in one week) and finally reveals how he earns more without getting more traffic to his websites.

And there are many more valuable tips for Affiliate Marketers. One thing I really liked is the honesty of all interviewers. One of the questions asked was if someone can become a Super Affiliate in two months and how they would turn 150$ into 1500$ in 30 days.

Well - I expected the common hype or superficial answers like: "buy a solo mailing and earn xxx dollars", or "invest in ppc advertising and walk away with the profits" ... You know what I mean. C´mon - let´s keep realistic.

All of them said that it might be possible to turn 150$ into 1500$ in a short period of time and gave ideas, but they all admitted that it´ll be difficult when starting from scratch, without an established website and witout an email list.

You can read more about "Super Affiliates Confessions - Revealed" here.
But don´t buy from there - as my subscriber you can get a 33$ discount from this link Get 33$ OFF

Last but not least - The Videos !

As promised - I´ve made the first video tutorials this week. The first video shows how to open an AdWords account and the second shows how to directly promote an affiliate program using Google AdWords.

Sure - there will be much more to be done. It took me some time to try a couple of different combinations of frame rate, screen resolution, data compressions and sound quality in order to find the one which resulted in the best possible video & sound quality at the lowest possible file size.

Both videos can be viewed online:

How to open an account at Google AdWords:
(only available for subscribers - subscribe today and get access to all videos)

How to create an AdWords campaign to directly promote an affiliate program with Google AdWords:
(only available for subscribers - subscribe today and get access to all videos)

Any honest feedback would be appreciated. If you´ve got questions, don´t hesitate to ask. You´ve got my email.

Yours,

Guido W. Stiehle
TheJungleMarketer

^^ TOP of Page ^^

Disclaimer

I accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within articles published on my web pages.

And, although all of the guest articles have been selected for their content, the publishing of such articles on this website does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.
Be responsible! Always do Due Diligence before responding to any offer.

If you found some information to be out-of-date, please contact me and let me know it.
support #AT# thejunglemarketer.com

Sincerely Yours,

Guido W. Stiehle
TheJungleMarketer

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